You are aware that the emergence of digital projection is changing the landscape of the movie business. By now, most of the major multiplexes – the Timberlynes, the Southpoints and so on – have all converted to digital projection systems.
There will be no more film, as all movies are now loaded onto hard drives and loaded onto a computer/server that projects an image onto the screen.
The big theaters with 12, 14, 18 screens are generally national chains with the capital and resources to make this conversion comfortably. Smaller independent theaters can choose to find the resources or in some cases, shut down.
We have converted the Chelsea to all digital projection. Many of you have graciously commented on the superior picture and sound quality, and we agree!
We could use some help.
We are still trying to recover from the expenditure for the digital installations. Like many small arthouse theaters, we are now offering to our customers the opportunity to participate in our digital conversion. We have created a variety of exciting options of considerable value and we invite you to look them over and find out what appeals to you.
We have decided to continue the special offers below into the new year. Hope you enjoy.
You can help us by helping yourself. (See the Amazing Opportunities)
MOVIES! POPCORN! T-shirts MEMORABILIA! CRAZY VALUES.